Capturing the essence of Midwest Sous Chef through my lens was a journey into the heart of what makes a culinary business not just function but thrive with life and passion. Gretchen Witowich's unique approach to food preparation and education is the soul of her brand, and the photographs I took aim to be a window into that world. The rich, vibrant colors of fresh produce, the hands-on engagement in meal preparation, and the personal interaction with nature are centerpieces of the visual story I wanted to tell.
Working with Gretchen was an experience that transcended a simple client-photographer relationship; it was a collaboration that benefitted from my background in both graphic design and culinary arts. This dual expertise allowed me to compose shots that were both aesthetically pleasing and resonant with the authenticity of kitchen life. Whether it was adjusting the lighting to catch the glisten on freshly washed vegetables or directing the young sous chefs for natural, unposed shots, every moment was crafted to reflect the genuine atmosphere of Gretchen’s vision for her business.
Post-photography, my focus turned to Photoshop where I carefully retouched and edited the images to accentuate their best features while preserving the spontaneous moments that make them unique. Gretchen’s feedback praised the way the edited photos maintained a professional yet simple ambiance, a testament to the collaborative spirit of the project. These photos, now integral parts of Midwest Sous Chef’s website and marketing materials, are more than images; they are stories of food, family, and the art of cooking.
